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"Brand
Selling vs Ad Asking"
SalesBuilder Builds, Manages and Grooms Territorial Ad
Sales! Services Include Co-op, MDF, Specialty and Vendor
Support Programs. Using Databased Information and Ad
Tracking Software.
SalesBuilder
provides one of the most extensive and powerful media ad sales programs and services
available anywhere!
If you are looking at putting some power and
excitement into your sales team, providing a unique
ability to find and tap into supplier ad dollars at
affordable prices, take a closer look at SalesBuilder.
(See our published prices in our subscription section,
left column. Get immediate access. Fill in the
subscription form and we will send you login information
within a couple of business hours).
Controlling Your Market
The need to gain control of the majority of the
co-op dollars for placement with your media becomes
increasingly important as competition for advertising
dollars increases. The majority of media insiders are
aware of the benefits afforded to both retailer and
media from the incorporation of co-op. It is important
to look for ways of convincing your advertisers to spend
most of ther co-op dollars with your medium.
Here are just some of the sales tools:
- 85,000 databased listings of US advertisers
- 17,000 databased listings of Canadian advertisers
- database of Specialty Advertisers (incl. co-op/MDF
funding info, pay ratios, accrual periods, claim
periods, ad requirements etc.)
- database of all advertisements run in the last 3 years
- database of supplier Co-op End Dates
- database of Ad Ideas
- Monday morning lead every Monday 6am by email and
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SalesBuilder Databases
1. Advertiser Leads - recent and timely contacts, data and
advertising programs for brands and leading advertisers. (US and
Canada databases)
2. All Advertisers Last 3 Yrs - Every advertiser that has
advertised in the last 3 years, with contact information,
brands, media preferences. (US and Canada databases)
3. All Suppliers - All suppliers and potential advertisers to
prospect for Specialty Funding for seasonal advertising. Over
85,000 US suppliers and over 17,000 Canadian Suppliers.
4. Co-op End
Dates - every brand supplier contribution ends at a point and
retailers will lose this money if it is not used within this
period. Knowing this builds business. Without this important
information vast ad dollars are lost.
5. Ad Ideas
Database - Tie in promotional sections (topic discussions), to
attract more readers, listeners and of course advertisers. US
Databases:
6. Media
AdTracker databases online and client version.
7. Retailer
AdTracker databases client version
8. Monday Morning Lead of the Week sent out by email every
Monday by 6am. Also available in our subscriber section.
sales builder
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